Disclaimer: I had a free ticket for this and the masterclass that I attended but I’ve tried to judge it as if I’d paid for it
.2015’s London edition of the Cake and Bake show had relocated to a new venue this year, the Excel Centre. A smaller venue meant the event felt much more crowded and I found it quite disorienting and struggled to work out where things were. Although it was a nice easy trip up the DLR to get there.
The slightly chaotic Bake Off performances of last year were replaced by previous contestants doing individual demonstrations which seemed to be much better on the learning techniques front. The entertainment front was definitely still covered in the form of Rosemary Shrager, who started her demonstration singing several versus and choruses of a self composed baking song.
Less entertaining were the paid for masterclasses. At £6 each I would have expected a bit more than a not great view (it was filmed but the screens were pretty small), sound that wasn’t working for most of the class . Emily Leary who was presenting the class did very well to overcome this. She’s now working for Dr. Oetker and there was a little too much advertising of their products, but Emily was great for people that came and asked her questions afterwards and let us have a go and a taste- it would have been nice if the whole class could have had this.
One real improvement front last year was the amount of interaction and free samples available. A really clever idea was the Cake Craft World stand who had a ‘try before you buy’ table for their ‘easier ever rose cutter’. At a fiver for a single cutter it’s something I wouldn’t have looked twice at but sitting down one on one with a member of staff and seeing that it did actually work meant that they were selling like, well, hot cakes…